TSIA’s Technology & Services World (TSW) conference is the best place to network, share ideas, and learn about the latest trends impacting the technology industry. By attending, you'll have the opportunity to:
Learn about the current trends based on the shifting tech business model and the ever-changing customer expectations. See how you can increase the impact of your services by making some key strategic pivots in your organization.
Network with peers and learn from visionary keynotes and session speakers. Talking with peers can help you solve some of your toughest challenges and build a network that can help for years to come!
Discover new technology solutions by browsing the expo hall for the newest products and services on the market that can benefit your business and streamline your operations.
Still need a pass? Register for the event and get 25% off the full conference rate by adding KEYEDIN in the space provided:
|People often ask, “You’re In services, so why are you selling?” But is how you are selling the real question? Think about what a professional services team really does. In short, they deliver value to customers. Most start by implementing systems, continue by recommending best practices in those systems, and all throughout consult on where customers can find more value in the systems they already have by connecting, building or even adding on. In doing so, services teams build lasting relationships with customers to ensure they are happy and ultimately renew. Where do you draw the line between services and sales? We would argue that line no longer exists. Especially in product-driven technology companies, services leaders are required to be both a trusted advisor and advocate for customers while also a significant revenue driver for the company – two concepts that seem contradictory but that don’t have to be. Trends such as XaaS models have changed the way services professionals can continue to deliver that value that customers are looking for. Join this session featuring Tim Short and Chana Lewis, two services executives as they examine the role of selling in services and weigh in on the debate.|